The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. Thomas Kelley
The-Art-of-Innovation.pdf
ISBN: 9780385499842 | 320 pages | 8 Mb
- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
- Thomas Kelley
- Page: 320
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780385499842
- Publisher: Crown Publishing Group
Download new audio books free The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm 9780385499842
Overview
There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, the general manager of the world-renowned design firm IDEO, Thomas Kelley, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn't believe in the myth of the lone genius working away in isolation, waiting for great ideas to strike. The fact is, as Kelley points out, everyone is creative, and the goal at IDEO is to tap into that wellspring of creativity among its employees. How does it do that? First, IDEO fosters an atmosphere conducive to freely expressing ideas, throwing out (most of) the standard rules, and freeing people to design their workspaces and environment to fit their personalities. It is IDEO's focus on teams that has resulted in its countless innovative breakthroughs—the constant give-and-take among people willing to share ideas and trust in the group process, dubbed "the deep dive" by IDEO. In entertaining anecdotes illustrating some of IDEO's own successes (and mistakes), as well as poineering efforts at other leading companies, Kelley shows how teams—usually in groups of twelve to twenty people—research and completely immerse themselves in every possible aspect of a concept or problem, examining it from the perspective of the companies they are designing for, from the perspective of safety, and from the perspective of consumers. In the course of the book, Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving: Closely observing the behavior of the people who will be using a product or service—what Kelley calls the "anthropology of design," of which IDEO is a master Brainstorming ideas Prototyping designs and ideas at every stage Using "cross-pollination" to find solutions to trickyproblems in other, unrelated products or fields Setting frequent deadlines along the way to keep the momentum going Fostering a climate of innovation, flexibility, and camaraderie Taking risks, being unafraid of goofing up, and ultimately aiming for "good enough" rather than perfection IDEO has won more awards in the last ten years than any other design firm, and a full half-hour Nightline presentation of its creative process received one of the highest ratings in the show's history. Total immersion in The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
More eBooks:
Descarga gratuita de libros electrónicos epub Liderazgo Espiritual FB2 MOBI en español de J. Oswald Sanders 9780825416507
Free audio books downloading That's a Rap English version
Pdf books downloader Talk to Strangers: How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life
Libro de descargas de audios gratis. The Cow Who Climbed a Tree
Text books download pdf No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits PDF by Dan S. Kennedy, Shaun Buck
Download Best sellers eBook Building Spelling Skills, Grade 1 PDF in English by Evan-Moor Educational Publishers, Sharman Wurst 9781557998392
Free mp3 ebook download Hybrid Organic-Inorganic Interfaces: Towards Advanced Functional Materials 9783527342556
Google books downloader free The Supplement Pyramid: How to Build Your Personalized Nutitional Regimen (English literature) MOBI iBook 9781591203735 by Michael A. Smith
Free audiobook downloads amazon Just War Reconsidered: Strategy, Ethics, and Theory 9780813175010 by James M. Dubik, Martin Dempsey
0コメント